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Home Economy & Industry

UBS Survey: Family Offices Shift Assets Toward China

Affairs Media by Affairs Media
September 6, 2026
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Asset Allocation Realignment

A UBS survey of 307 global family offices finds reduced exposure to US assets and growing interest in China and international markets amid a changing investment environment.

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Key Shifts in Wealth Allocation

  • UBS surveyed 307 family offices across more than 30 markets.
  • Surveyed offices report reducing US asset exposure and favouring China and other international assets.
  • North America remains the largest portfolio share but many plan to diversify in Asia and Western Europe.
  • Emerging market equities and infrastructure are drawing increased interest among those surveyed.
  • Currency diversification is an area of planned adjustment in response to a more complex environment.

Family Offices Rebalance Global Portfolios

According to the UBS Global Family Office Report 2026, family offices managing ultra-high-net-worth assets are reducing exposure to US holdings and shifting allocations toward assets in China and other parts of the world. The survey, which included 307 family offices across more than 30 markets, found that North America continues to form the backbone of these portfolios, but many respondents stated plans to diversify in Asia and Western Europe.

The surveyed offices, each with an average net worth of US$2.7 billion, were noted to be gradually increasing interest in emerging market equities and infrastructure investments. Surveyed family offices are also considering greater diversification across currencies, responding to what they describe as a more complex global investment landscape.

Global portfolios are seeing more emphasis on Asia as family offices change course.

Significance of Asset Reallocation Trends

The results of the UBS survey highlight intentions among some of the world’s wealthiest families to adjust their global asset mix. Offices are favouring increased allocation to China and other emerging markets, as well as expressing interest in broadening their currency exposure. These portfolio plans indicate a shift away from heavy concentration in North America, though it remains the largest share of assets.

  • Surveyed offices point to diversification in Asia and Western Europe as a means of navigating a changing investment climate.
  • Currencies are a focus of diversification strategies, informed by the increasingly complex global financial landscape described in the report.

Potential Steps in Diversification and Allocation

Future developments will depend on how surveyed family offices pursue their planned diversification, particularly towards Asia and Western Europe, as reported by UBS. The gradual increase in interest in emerging market equities and infrastructure will be an area to watch, as will the degree to which offices diversify exposure across multiple currencies in response to shifting conditions.

The potential for portfolio adjustments is led by stated plans from the report, tracking how offices adapt to evolving market and economic patterns identified in the survey findings.

Tags: asset allocationchinafamily officesinvestment trendsnorth americawealth management
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